Emerson College Sports Business Society

by Kelsey Doherty, Marketing Communications, 2014

There is no ignoring the news about Peyton Manning. He is left jobless at the age of 35 having played his entire career as the Colt’s quarterback. The Colts let their four-time league MVP go after missing this past season with a neck injury, and right before he was eligible for a $28 million bonus. Manning still plans to play, and several teams have already expressed interest in signing him. Next week begins the NFL’s free agency period and there is sure to be a whirlwind surrounding the future hall of famer as he weighs his options and teams around the league make their bid for him.

One thing that is certain is which ever team is fortunate enough to pay the millions to put Manning on the field will bring a whole string of endorsements to their city. Manning is worth $15 million…

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